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About / Contact
A profile page connecting coursework, internships, and next steps.
Current degree, recent internship experience, strengths, and contact routes are gathered here so the home page can stay focused on selected work and project entry points.
Profile Information
Public Relations student building toward beauty, fashion, and FMCG strategy and communication roles.
The portfolio story combines coursework, independent research, and internship evidence. What connects the selected work is an interest in audience behaviour, platform logic, cultural framing, and brand relevance.
BA (Hons) Public Relations
Academic work spanning communication research methods, media strategy, platforms and social media, audience insight, and brand-focused writing.
Beauty, fashion, and FMCG
I am building toward entry roles that combine audience insight, communication planning, digital strategy, and junior brand-side thinking.
Research, platforms, and recommendations
My strongest evidence sits in audience reading, platform planning, and turning observations into communication or strategic implications.
Beauty, media, and fashion internships
Recent work across L'Oréal China, Shanghai Film and Television, and fashion marketing gives the portfolio a grounded understanding of comments, metrics, media writing, and campaign planning.
Audience persona work, targeting support, comment-aware reporting, and campaign performance reading on the Kiehl's digital team.
Press releases, social copy, media coordination, and weekly summaries shaped by sentiment dashboards and comment nuance.
Seasonal planning for WeChat and Rednote, content testing, and simple trackers linking post performance, feedback, and sales response.
Contact Actions
Keep the final step practical.
Main portfolio contact for project conversations, opportunities, or further documents.
Direct contact for quick follow-up conversations, interview coordination, or practical arrangements.
Profile link for direct access to my LinkedIn page.
A current CV with education, experience, and relevant project work.
Quick Access
Research Project Final
Independent final-year research on how London-based Gen Z beauty consumers negotiate authenticity in sponsored luxury beauty content on Instagram.
Kiehl's Sustainability Strategy Design
A future-facing proposal exploring how Kiehl's could strengthen sustainable beauty leadership through circular thinking, transparency, and participatory brand experience.
L'Oréal Competitive Analysis Report
A market and competitor analysis focused on L'Oréal and major global beauty players, translated into strategic recommendations.
Florasis Promotion Plan
A UK-facing promotion plan translating Eastern aesthetics, storytelling, and cultural symbolism into a premium beauty launch.
Flower Knows Communication Plan
A Gen Z communication strategy built around awareness, participation, and playful digital beauty culture.